NEW DELHI: EMC Corporation, has announced the appointment of Amit Mehta as Director, Marketing, EMC India & SAARC region. In this role, Amit will be responsible for spearheading the marketing strategy for EMC in India and the region. He will be driving the strategy and execution of all marketing efforts to support EMC’s sales verticals, products and partnerships in India. Amit will report to Manoj Chugh, President, EMC India & SAARC.

Commenting on the appointment, Manoj Chugh, President, EMC India & SAARC, said, “We continue to strengthen our leadership team in India, to capitalize on EMC’s leadership and momentum in the industry. We are pleased to have Amit on board to lead our marketing strategy. His strong blend of technology and marketing skills will be a tremendous asset to driving EMC's presence in the region”, he added.

Amit joins EMC from Microsoft, where he was Director, Unified Communications for India and was responsible for both revenue and non-revenue based targets around market penetration and expansion as well as partner and field readiness. Prior to Microsoft, Amit headed the marketing division at Avaya, where he led the product business for the company.

An IT industry expert with over 15 years experience, Amit has extensive experience working across business units, working around market penetration and expansion as well as driving growth through portfolio management and integrated marketing communication strategies.