EMC has partnered closely with VMware and Cisco on V-Max. Manoj Chugh, President, India and SAARC, EMC says that organizations are desperate for a new model of IT operation. “Unfortunately, the structure of the industry isn't naturally enabling to that model – meaning, vertically-integrated companies do not have the right technology and technology leaders do not work together to beneft customers.” The intention behind the strategy of closely partnering with VMware and Cisco is to change that with a relationship built around a shared vision of the next generation in IT called the private cloud. The VCE coalition (Virtual Computing Environment) seeks collaboration in development, services and partner enablement that ‘de-risks’ the infrastructure virtualisation journey of customers to private cloud implementation.

“It’s the power of three. This coalition has been brought together to accelerate the virtualisation of IT infrastructure by combining best-of-breed technology leaders with end-to-end vendor accountability, enabling IT to be consumed in a breakthrough way at a lower total cost and increased speed for business beneft,” Chugh says.

This does not mean that products will be less tightly integrated with products of other vendors, Chugh says.

One of the biggest issues the industry has faced over the years is to meet performance requirements at scale, Chugh says. Storage requirements have been increasing exponentially and maintaining service levels is getting diffcult. Customers have to spend hours of analysis and review time in managing performance levels and revisiting existing deployment. Having enough headroom for the next upgrade arising due to mergers, new users, adding new branches, etc. has always been a challenge, usu-
ally leading to fresh purchases and eventually higher cost.

aditya.kelekar@9dot9.in