Google has announced the launch of New App Store for business applications, making it easier for the users and software providers to do business in the cloud.

Google has been offering online applications for the past three years, during which 2 million businesses adopted Google apps.

Presently, Google has 25 million users and two million businesses, government agencies, and schools using applications like Gmail, Google Calendar and Google Docs. Google Apps Marketplace suite has been designed to work in integration with Google Apps such as Google Gmail, documents, sites, and calendar.

Already more than 50 companies are selling applications across a range of businesses on the new store, including:

• Intuit Online Payroll: A small business application that offers business owners a new way to efficiently run payroll, pay taxes and let employees check paystubs all within one integrated online office environment.
• Manymoon: The Company’s free work and project management application for Google Apps makes it simple for businesses and teams to organize and share information including tasks, projects, documents, status updates and links with co-workers, customers and partners.
• Professional Services Connect (PS Connect): This new cloud-based offering coming soon from Appirio, pulls contextually relevant information on people, projects, customers and transactions from a user's domain and surfaces it directly inside a Gmail message so services professionals can make more informed, real-time decisions.
• JIRA Studio: A hosted software development suite from Atlassian enables software developers to flow naturally between Gmail, Google Calendar, Google Docs and other design and development tools in order to better track and manage project issues and workflow.

Once installed to a company's domain, these third-party applications work like native Google applications. With administrator approval, they may interact with calendar, email, document and/or contact data to increase productivity. Administrators can manage the applications from the familiar Google Apps control panel, and employees can open them from within Google Apps. With OpenID integration, Google Apps users can access the other applications without signing in separately to each. The Google Apps Marketplace eliminates the worry about software updates, keeping track of different passwords and manual syncing and sharing of data, thereby increasing business productivity and lessening frustrations for users and IT administrators alike. That's the power of the cloud.

To see the official version click on  http://googleblog.blogspot.com/2010/03/open-for-business-google-apps.html