Intel India recently outlined its vision for catalyzing the Indian Internet economy at an event held in New Delhi. Represented by Intel senior Vice President and General Manager, Sales & Marketing Group, Thomas M Kilroy and joined on-stage by leading industry representatives, Intel outlined steps necessary to connect more Indians to 21st century opportunities through technology.

At the event Intel announced the availability of the Intel AppUp center in India; made announcements with Meru Cabs and Croma; and with its customers displayed over fifty devices powered by the latest Intel technologies. Additionally, Intel announced the launch of its Intel AppUp center beta to consumers in India. The Intel AppUp center is an online software application store that aggregates, categorizes and validates applications that consumers can shop, collect and install from one easy source. Intel AppUp center will come off beta very shortly.

Retail giant Croma announced its intention for a co-branded affiliate store, powered by Intel AppUp center that will be launched by October this year in India. NASSCOM also announced that it will work with Intel on the Intel Atom Developer Program to build momentum for developers in India starting September/October this year. Through this program, developers will get access to Intel services to validate applications and software behind the scenes and joint marketing and revenue sharing opportunities through Intel AppUp center.

The industry representatives reinforced the need for the support of a robust ecosystem of OEMs, ODMs, content and software partners, backed by a robust policy framework and widespread availability for the Indian Internet economy to thrive. Companies like HCL, HP, Dell, Acer, Lenovo, Pegatron, Foxtron, Reliance Communications, Tata Teleservices and several others were present to display their commitment to this shared vision.