Kings Of The Game

03 June 2010 10:20 am , Geetaj Channana

Top vendors in seven categories fight it out for customer satisfaction and brand recall

Who are vendors? Are they salesmen, partners, consultants or service providers to CIOs?

We believe they are a bit of all. They are consultants when they are telling you about solutions to problems that you may be facing; they are salesmen when they push their boxes and services to you, they are partners when they implement their product in your organisation, and they are service providers when they fill loopholes in the implementation.

More than 180 CIOs contributed to this survey with inputs on what they bought last year, their satisfaction with the purchases and what they plan to invest in. According to that we have rated vendors in seven categories based on market share, satisfaction levels and brand equity. The categories are: Business Intelligence, Cloud Computing, Networking, Security, Storage, PC/Servers and  Virtualisation.

By Geetaj Channana

INSIDE

1) Business Intelligence
2) Cloud Computing
3) Networking
4) Security
5) Storage
6) PC/ Servers
7) Virtualisation


ORACLE WINS A TOUGH RACE

Users prefer Oracle BI over SAS and IBM in customer satisfaction.

The businesses are growing complex and so is their reach. They are crossing borders and continents and becoming truly global in nature. The competition is red hot too in this global environment. On top of that there are cost pressures.

BI tools, at least try to, link business and technology to ensure the organisations are competitive in the market. Working more like decision support systems, they make use of data mining, predictive analysis and other tools to aid business leaders.

But this, still remains a niche area of investment for companies and they rely mostly on their ERP vendors to provide such tools. This resonates in our results too. Most respondents (44%) have bought business intelligence offerings from SAP, but the satisfaction levels are higher in products from Oracle (71%) and IBM (69%). More people are also inclined towards specialised offerings from Oracle (24%) and IBM (23%).

This certainly implies that specialised offerings are more benefcial but are more diffcult to implement on proprietary systems. Also, especially in the case of BI, it is important to have the correct result matrices in place. You must know what you want the system to fnd for you and how it can be plugged into your current systems.

Anil Bhatia
Senior Group Manager, ICT Greater China & South Asia, Japan & Korea Regions, S T Microelectronics

 

MICROSOFT – ALL IN THE CLOUD

But Salesforce.com leads the customer satisfaction index.

Some say it is a new name being given to services that have been available. Others say that it is more hype than substance. There are concerns about security and standards on the cloud, but that is not stopping vendors from pushing it more and more.

Many technology vendors have cloud based offerings. Some are talking of private clouds, while others are bullish on public clouds. The buy-in from CIOs is though not very promising. Only 45 out of approximately 180 respondents actually made an investment on the cloud in the last one year. Thus, we would take these results with a pinch of salt. They are more indicative than conclusive.

Microsoft rules the roost with their cloud offering in the last one year with 38% of all users, who bought cloud services, opting for Microsoft. But, Sales force leads the customer satisfaction index for the group who have voted. Nine out of 10 people who bought Sales force were "very satisfied" with the service. But, more people are looking at Google as their cloud partner in the coming year. 34% of people who did not buy Google services are gearing up to invest with them in the coming year.

What the data indicates is the market is pretty confused with the solutions on offer. They know the solution well, but do not know how can it plug into their organizations and benefit them. The concerns regarding standards and security are keeping organizations from opting for the cloud.

Suresh A Shanmugam
Head - Business Information Technology Solutions (BIS), Mahindra & Mahindra Financial Services Limited

 

CISCO CONNECTS THE NETWORKS

No close opponent to challenge the supremacy of the networking czar.

How irritating is it to hear from a customer support executive who says he cannot help you out because their network is down? It is very easy to lose customers due to bad infrastructure. A weak network can result in poor overall reliability of the IT infrastructure and can directly affect the productivity of the systems, as well as employees.

Networks are like the veins and arteries of the body. It is necessary to ensure that communication does not stop in the 24x7 environment. Also, as with security, storage and virtualization, networking is a specialist’s job.

It is extremely important to have a secure and robust network to ensure smooth functioning of all application and devices in the organization’s IT infrastructure. It is not only important to have a good product, it is also necessary to have a good management console that provides control even in a heterogeneous environment.

Cisco provides all these features, and more. It is a winner on all three counts in our survey — market share, satisfaction and brand equity. 76% of all customers, who bought networking products, chose Cisco. A distant second was D-Link with a  score of 39%.

On satisfaction, 87% of all Cisco customers were "very satisfied" with their products. D-link, which was second on sales, had 57% "very satisfied" customers.  On brand equity Cisco is again on the top with a score of 33%.

Upal Chakraborty
CIO, DLF Limited.



Related Content
Readers Feedback