The SAP Business Objects analytics tool has helped Jet Airways, one of India’s premier airlines, in automating their processes. This in turn has helped the airline quicken their data availability and decisions-making processes. Jet Airways already has ERP, Data Warehouse (DW), business planning and consolidation and in end of 2009 the company implemented the SAP Business Objects (BO) analytical tool on the top of it.

The key reason for the implementation was the growth in business and need for quicker data analysis. Secondly, the number of aircrafts has gone up from 25 to 212 (Jet Airways and JetLite combined) compelling the company to deploy an intelligent data reporting system. Before deploying this solution, the airline used to have reports but they were on a transaction based system (where the data was fed) and getting the data out from the central data warehouse for analytics and reporting was quite a cumbersome task. The BO tool has not only helped the airline in getting the reports on time but also increased their decision making process. Jet Airways officials say that the BO tool has helped in making almost 80 percent of company’s work automated. The tool helps analyse the data at granular level and is available to employees across the organisation.

Data security is one of the major concerns but the system allows Jet Airways to provide authorized access. For instance, company has provided online access to the sales team but the London sales team can only access the performance of the London agency and not the whole organisation.

Kavita Chopra, DGM- Budgeting and MIS, Jet Airways says, “I cannot put a value to the savings that we at have got due to this tool but with the help of the BO tool we have done the route profitability and cost allocation at the most granular level. We can find out a flight’s most profitable route, landing navigation rate, oil consumption etc. With the weight of the aircraft the oil and landing navigation etc.; cost goes up. Hence it’s important to look at the Profit and Loss (P&L) of every aircraft. All this information is now available in real time. We carry out the P&L on flights every week and depending on the future booking loads we can take the decision of combining two flights instead of flying two separate flights.”