Since introducing SAP HANA, the company's customer and partner demand for the technology seems has surged. Dr. Vishal Sikka, member of the SAP Executive Board, Technology & Innovation, announced that leading independent software vendors are adopting the open SAP HANA platform for their existing products and building completely new applications. The company also unveiled that SAP HANA is at the core of its platform roadmap, powering both renewed applications without disruption as well as unprecedented new applications.

SAP also showcased the latest customers to experience the power of SAP HANA across industries, giving them instant access to massive amounts of information and the ability to make real-time decisions, in the process achieving breakthrough performance improvement by factors of thousands, even ten of thousands, compared to existing systems in their landscapes.

“SAP HANA is bringing unbelievable performance improvements to leading customers around the world and becoming a foundation of the SAP platform for both renewed and new products,” said Dr. Hasso Plattner, chairman of the SAP Supervisory Board. “And now ISVs and leading enterprise software companies are adopting the open SAP HANA platform to power their solutions and bring many innovations to their customers.”

In addition to tools from the SAP BusinessObjects portfolio, SAP is working with Tableau Software to bring real-time visualization to business information. SAP HANA powers exploratory and investigative analysis with no pre-built queries and materialized views at accelerated speed for businesses to have a conversation with their data.

“SAP HANA provides amazing analytic speed for an organization's most critical data”, said Chris Stolte, chief development officer and co-founder, Tableau Software. “Tableau's new connection to SAP NetWeaver Business Warehouse, powered by SAP HANA, and our partnership with SAP will make available flexible, rapid-fire visual analytics on top of the high performance in-memory capabilities of SAP HANA. Customers will gain unprecedented analytic value. The Tableau connector to SAP HANA was built very quickly, demonstrating the openness of the SAP solutions.”

Simba provides connectivity between Salesforce.com and the SAP BusinessObjects BI OnDemand solution, powered by SAP HANA. With data in SAP HANA from Salesforce.com, SAP BusinessObjects BI OnDemand can run interactive analysis on any question a business user may have with no tuning, delivering unmatched simplification and powerful real-time analytics in the cloud.

“This solution eliminates traditional integration tasks, and provides lower cost of implementation and ownership as customers do not need to invest in designing workarounds to improve reporting performance,” said Amyn Rajan, president and CEO, Simba Technologies. “As their data grows, they can continue to add more reporting scenarios flexibly without significant investment in IT.”

Next-generation enterprise social collaboration requires real-time social analysis that SAP HANA is uniquely positioned to achieve.