Talisma, a provider of Customer Relationship Management (CRM) solutions, launched Talisma CRM Atom for the SMB market. According to a company press release, the new solution would meet increased customer demands, build customer loyalty and provide exceptional customer experience for the SMBs in the current economic conditions.

“With the launch of this solution, we have taken customer-centricity as the benchmark for our innovation, delivering Talisma CRM Atom with features and functionalities that can impact the way SMBs interact with their customers,” said Raj Mruthyunjayappa, Managing Director, Asia-Pacific and Europe Operations, Talisma.