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From Today to Now

18 May 2011 10:22 am

During my recent visit to the United States, I got an opportunity to hear and personally meet Kevin Kelly - Senior Maverick and founding Executive Editor of the famous ‘Wired’ magazine. Other things aside, Kevin is most known for his ongoing campaign to create a full inventory of all living species on earth. The goal of this campaign is to make an attempt at an "all species" web-based catalog in just one generation. In very simple language, Kevin explained ‘six’ major trends that will shape up the technology universe in the future.

The trends he mentioned are:

  1. Growing number of screens around us and how we deal with them
  2. Growing importance of interactivity – a two way street
  3. Sharing of information through cloud and widespread networks
  4. Death of web pages and advent of live streams like twitter, Facebook and RSS
  5. Access replacing the ownership of digital stuff
  6. Generating information instead of copying

It was mesmerising to hear Kevin during that one hour. And in the end he made a motherhood statement: “Wherever the attention flows, money follows.”

The statement has deep-rooted connotations. Given the speed with which technology is changing and advancing, it's arguably true that change will come about faster too. And most of the above mentioned six trends are certainly the areas where human attention is flowing. Talk about any one or each one of them. Screens, for example, are the most apt example of where the attention is flowing today. Be it screens of the PC, TV, Tablet or mobile, humans seem to be caressing them more often than anything else. So much so that the whole focus of advertising has shifted to those screens. The time is not far when these screens will merge into one (one screen for all) and become a lot more participative, interactive and responsive.

Similarly there is a visible shift from simple web pages to live streaming. It is not untrue that a static web page will vanish soon. Twitter, Facebook and RRS feeds have already done half the work. This whole revolution is pointing towards a new future…A future that will move away from ‘PC to cloud’, from ‘me to we’ and from ‘today to now’.

 


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