HDFC Bank has successfully implemented layered security components from RSA, The Security Division of EMC. The components include RSA Identity Protection and Verification Suite as well as RSA Adaptive Authentication, RSA FraudAction, and participation in the RSA eFraudNetwork to provide a comprehensive fraud prevention platform that has protected the bank and its customers from ever-advancing threats perpetrated by online criminals.

The implementation resulted in increased customer confidence, acceleration of enhanced online banking features and a 60 percent reduction in phishing attacks.

Commenting on the relationship, Anil Jaggia, Chief Information Officer, HDFC Bank, said, “Online fraud is a significant threat to organisations and consumers all over the world. Phishing, pharming and Trojan attacks are increasing in India as online banking becomes more popular.”

HDFC Bank has implemented the largest deployment of RSA Adaptive Authentication in South Asia. It includes the visible component of site-to-user authentication to provide customers with convenient online protection through the use of a personal security image and caption to verify the legitimacy of the bank’s website.

The bank has also deployed the RSA FraudAction service available that is designed to detect, track and shut down phishing, pharming and Trojan attacks perpetrated by online fraudsters. It has shut down more than 157,000 illicit web sites across 140 countries to date and has reduced the average lifetime of an online attack from approximately 115 hours to five hours.